About Loky Design Studio

Discover the story behind Loky Design Studio. Learn about Lawrence Fortwell’s design journey, values, and the creative philosophy that powers every project.

Designer. Strategist. Creative Partner.

Hi, I’m Lawrence — the founder and lead designer at Loky Design Studio. My journey began with a passion for visual storytelling and a fascination with how people interact with digital spaces. After years working in both agency and freelance environments, I launched Loky to offer a more personal, thoughtful approach to web design.

With over 12 years of experience, I’ve had the opportunity to design for global brands, ambitious startups, local artists, and everything in between. Every project I take on is a chance to create clarity, connection, and long-term value through design.

Studio Philosophy

Design that balances logic and emotion.

At Loky, we believe that great design should do more than just look good. It should guide, inform, inspire, and ultimately — convert. Our philosophy is rooted in three pillars:

  • Usability: Every detail should enhance the user’s journey.
  • Storytelling: Design is a narrative tool. Your brand deserves to be heard.

Aesthetics with Intent: Clean, modern visuals tailored to your audience and message.

Approach

Collaborative. Clear. Purpose-driven.

Here’s how we bring your vision to life:

  1. Brief: We start by understanding your goals, audience, and brand voice.
  2. Concept: Moodboards, sketches, and strategy decks help shape the creative direction.
  3. Design: We refine visuals, interfaces, and structure to align with your vision.
  4. Launch: After final feedback, your site is tested, optimized, and ready to go live.

We keep you involved every step of the way, with transparent timelines and flexible feedback loops.

Clientele

Loky Design Studio proudly works with:

  • 🚀 Startups needing a smart launchpad
  • 🎨 Artists & Creatives who need a visual voice
  • 🏢 Small Businesses looking for fresh identity and digital growth
  • 📣 Agencies & Consultants needing freelance design support
  • 💡 Tech & SaaS companies seeking intuitive user flows

No matter your industry, if you value design as a strategic asset — we’re the right partner.

Tools & Skills

Crafted with modern tools and best practices.

Design & Prototyping

Figma, Adobe XD, Illustrator, Photoshop

Development

Webflow, WordPress, basic HTML/CSS

Collaboration

Notion, Trello, Slack, Loom

Bonus

UI/UX audits, accessibility design, SEO-friendly structures

We stay nimble with the tools and workflows that suit your project best.

Meet the Team

While Loky is a one-person studio led by me, I collaborate with a trusted circle of developers, illustrators, and writers when needed. This flexible model ensures every project gets the expertise it deserves — without the bloated agency costs.

You always work directly with me — no hand-offs, no guesswork, just great design from start to finish.